How to Get Found on Google: 8 Important Tips
It’s not imaginable in this age of digitalization, where Google has a 90% search market share, to not take search engines seriously. When a customer becomes aware of a company product or has tried it impulsively, they might first search for the company: where? on Google. The intention of this action varies. Some of these might be for knowledge, purchasing, support, etc.
For these reasons, your website needs to be on the front page so that your customers can reach you and retain them. If you have implemented a measurement approach, you could tailor your marketing effort to them to increase revenue.
Research has shown that any website on the first page of Google has a significantly higher CTR than those below. This finding doesn’t surprise anyone who’s worked in the SEO field. It’s well-known that ranking #1 is considerably more valuable than any other position; customers no longer visit the second page. To win more customers, being on the first page and position one regarding branded keywords is also important.
According to a study by Backlinko, the #1 result in Google’s organic search results has an average CTR of 27.6%. The #1 organic result is 10x more likely to receive a click compared to a page in the #10 spot. Anything below the #10 spot means you are getting no clicks.
In this context, the question arises from companies: “Why is my homepage not found on Google?” And “How can I be found on Google?” This article explains how to find you better on search engines like Google. There are two ways to be found online. Paid Ads and organic
1. Paid Ads
As its name suggests, you are paying Google to place your page on the first page of Google and in the first position for your targeted keywords. You will be placed in the Paid Section(Sponsored section).
The advantage of Google Ads, instead of search engine optimization, is that you can be found more easily on Google without a significant delay.
My experience and comprehensive Google certification allow me to save you time and let you get fast found by Google. The ad is placed in the Google ad section for keywords to choose from within a few minutes of starting the campaign. Being updated with the latest knowledge so that competitors do not have a competitive advantage.
I support customers in the Google Ads area if you want support in Google ads. You can subscribe to my email list to be the first to read my article, Google Ads: This is How Customer Support Works by Me.
2. SEO - Search Engine Optimization
The other method to increase your Google homepage visibility is SEO, which stands for “Search Engine Optimization.” SEO is a gradual process, requiring a blend of onsite and offsite strategies to enhance your website’s organic rankings. The main advantage here is that, unlike Google Ads, SEO doesn’t incur direct costs—you’re not paying per click. Instead, you’re investing time and effort into building long-term, sustainable traffic. Below, I’ll walk you through the 8 essential tips to effective search engine optimization.
1. Keyword Research
Every successful SEO strategy begins with comprehensive keyword research. Understanding the terms and phrases your target audience is searching for allows you to tailor your content to meet their needs. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify high-value keywords with a good balance of search volume and competition.
Once you’ve identified your target keywords, integrate them naturally throughout your content, including titles, headings, meta descriptions, and body text. This sets the foundation for all other SEO efforts and ensures that your content aligns with what your audience is searching for and that your website is built around your main topic product or service, the topic cluster, or website structure.
2. Optimize Your Website Content
With your keyword research in hand, the next step is to create and optimize content that resonates with your audience. Google rewards websites that provide valuable, relevant, and well-structured content. Your content should attract visitors, keep them engaged, and encourage them to explore further.
To improve readability, organize your content with clear headings, subheadings, and bullet points. Regularly updating your content to reflect new information or trends will keep your website fresh and relevant, helping maintain and improve your rankings over time.
3. On-Page SEO
On-page SEO involves optimizing individual pages on your site to make them more search-engine-friendly. This includes optimizing your title tags, meta descriptions, and header tags with your targeted keywords.
Your title tag should be concise and descriptive, clearly indicating what the page is about while including a primary keyword. Meta descriptions, though not a direct ranking factor, can significantly improve your click-through rate by providing a compelling summary encouraging users to visit your site. Proper use of header tags (H1, H2, H3) organizes your content, making it easier for both users and search engines to navigate.
4. Focus on Mobile Optimization
Given the increasing number of searches conducted on mobile devices, Google now prioritizes mobile-friendly websites in its rankings. This shift to mobile-first indexing means that the mobile version of your site is the primary version that Google evaluates.
Ensure your site has a responsive design that adapts to different screen sizes and that it loads quickly on mobile devices. Simplify navigation with easily tappable buttons and a clean layout to improve the user experience. Faster-loading pages can significantly reduce bounce rates and improve your site’s overall SEO performance.
5. Local SEO
If you operate a local business, optimizing for local search is crucial. Local SEO helps your business appear in search results when people search for services or products in your area.
Start by claiming and optimizing your Google My Business (GMB) listing. Ensure your business name, address, and phone number are accurate and consistent across all platforms. Adding relevant photos and responding to customer reviews can boost your local search visibility. Incorporating local keywords into your content will help you rank better for location-specific searches.
6. Build High-Quality Backlinks
Backlinks from reputable websites are critical in determining your site’s authority and ranking. Google views backlinks as endorsements of your content, so earning links from high-authority sites can significantly boost your SEO.
Focus on creating content others will find valuable and want to share, such as in-depth blog posts, infographics, or original research. Guest blogging on reputable sites in your industry can also help you earn quality backlinks. Remember, quality trumps quantity when it comes to link building—avoid spammy or low-quality links, as they can do more harm than good.
7. Internal Linking Strategy
Internal linking is a crucial yet often overlooked aspect of SEO. By strategically linking between pages on your website, you help distribute page authority and guide visitors through your content, improving their overall experience. This enhances user navigation and helps search engines better understand the structure and hierarchy of your website.
A strong internal linking strategy involves linking from high-authority pages to those you want to boost, using descriptive anchor text that includes relevant keywords. This can improve the rankings of your target pages and keep visitors on your site longer, reducing bounce rates. Additionally, internal links help search engines crawl your site more effectively, ensuring that all your important content is indexed and has the opportunity to rank.
8. Utilize Schema Markup
Schema markup is a form of microdata that you can add to your website’s HTML to improve how search engines read and represent your page in search results. It enhances rich snippets and helps Google better understand your content, potentially leading to higher click-through rates.
Implementing schema markup may seem technical, but tools like Google’s Structured Data Markup Helper can simplify the process. Whether you’re adding schema for products, reviews, events, or other types of content, this extra layer of detail can give your site an edge in search results.
Why You Should Hire Me for Your SEO Needs?
Achieving a top position on Google is crucial, but it’s only half the battle. To succeed online, your website needs to do more than appear at the top of search results—it must engage and convert visitors once they arrive. Imagine a potential customer searching for your service, clicking on your link because it ranks well, and immediately leaving because your website doesn’t meet their expectations. This is why having an inviting, mobile-optimized, and user-friendly website is as important as your search engine ranking. With my expertise, I focus on getting you to the top of Google and ensuring your website is designed to captivate and convert visitors. I offer a comprehensive approach that includes SEO, web design, and optimization, ensuring your online presence is visible and effective. Let me help you create a powerful digital presence that attracts visitors and turns them into loyal customers.
Conclusion
Getting found on Google is essential for driving traffic, building brand awareness, and growing your business. While paid ads can deliver quick results, SEO offers a more sustainable path to long-term success. To be found more easily on Google and to successfully acquire new customers, we recommend starting with Google Ads and SEO simultaneously. Google Ads can quickly get you on the first search results page on Google. However, as soon as the daily budget is exhausted, your ad will no longer be displayed on Google. For this reason, you should start with search engine optimization simultaneously to stay at the top of the organic results list in the long term.
By following these eight essential SEO tips—starting with thorough keyword research, optimizing your content, leveraging on-page SEO, focusing on mobile and local optimization, building high-quality backlinks, strengthening internal linking, using schema markup, and regularly updating your strategy—you can improve your website’s visibility and ultimately achieve your business goals.
Remember, SEO is a journey, not a destination. It requires patience, consistency, and a willingness to adapt as the digital landscape evolves. Investing in SEO today sets the foundation for lasting success in the competitive world of online search.
